WHY YOU NEED AN EMAIL LIST
What would happen to your blog if social media platforms shut down with no way to access your followers?
Would your blog survive?
It can if you start working on building an engaged email list and mastering SEO. This post will focus on email.
Did you know that your email list will become the biggest asset of your business? Yep.
Most big bloggers will tell you that their biggest regret was not starting an email list right away.
And yes, having social media followers is nice, I love mine, but it shouldn’t be the goal.
Your social media followers won’t see all of your posts or comments.
But with an email, everything you say or post about gets dropped into their inbox.
So you should still utilize social media platforms to build brand awareness, credibility and a way to drive traffic to your site.
But the goal is to have lead magnets on your site where you offer something of value in exchange for their email address to steadily grow your tribe.
Then engage with that email list on a regular basis, connecting on a more personal level.
Mention what’s going on in your life, drop some pictures but mostly it’s the stuff you wouldn’t be putting out there in a post.
That’s how you develop a relationship with your readers, and they are more likely to respond to you with their struggles and successes through email.
But the best part about building your tribe through email is that you’ll never have to worry about losing access to your followers because you own them not a social media platform.
How To Start An Email List
- Select an email service
- Create a lead magnet/ opt-in freebie
- Add opt-in forms to your blog
- Create a welcome email
- Nurture you list weekly
STEP 1 | SELECT AN EMAIL SERVICE PROVIDER
There are many email service providers out there that are either free or have free trials.
- MailChimp- free up to 2000 subscribers
- Mailerlite-free up to 1000 subscribers
- Drip-free up to 100 subscribers
- Convertkit– free trial, up to 1000 subscribers for $29 a month
I’ve used MailChimp, Drip, and Convertkit.
MailChimp has free and paid plans but setting it up is confusing for a new blogger. Luckily there are Youtube videos out there to help because there is no customer support on their free plan. Ultimately I left because my emails were getting buried in the Promotions, so no one was seeing them. Apparently, very common complaints about MailChimp.
Mailerlite is free up to 1000 subscribers; I have not tried them.
Drip is free up to 100 subscribers. Drip has automation, tagging, and sequencing, everything I love. They had pages to guide me along with setup, but I had to dig for them, and their customer service was awful.
Convertkit is $29 a month up to a 1000 and who I am currently with because once you surpass Drips free 100 subscribers, their prices soar. So I made the leap and switched to Convertkit, and I love it. They have a checklist to guide you with set up, video tutorials showing how to set things up and excellent customer support. Convertkit has automation, tagging, segmenting (handy when you have multiple opt-ins) and landing pages.
Once you start spending money out every month on your blog, it will feel more like a business and keep you motivated to be productive.
STEP 2 | CREATE A LEAD MAGNET/ OPT-IN FREEBIE
Once you have set up your email service, then it’s time to create opt-in.
You might get a few subscribers from throwing up a box and saying “Subscribe to my newsletter!” but nothing grows an email list faster than offering content upgrades with an opt-in.
Offering things of value also builds followers that look forward to your emails and is more likely to open them.
Your lead magnet should be something digital that you can create in a weekend or less but something that your audience would want.
Lead Magnets Could Be:
- The Ultimate Guide To ____
- Free Printable
- Recommended Resources
- Quick Tips
- 5 Day Challenge
I like to use Canva to create my freebies and save them as a pdf. Canva has a free and paid version.
STEP 3 | ADD OPT-IN FORMS TO YOUR BLOG
Now that you have your email provider set up and your lead magnet created, it’s time to add the opt-in forms to your blog so people can subscribe. *Tip* It’s a good idea to have several different opt-ins in places like the sidebar, below every post, or even a hello bar.
Below are video tutorials I found very helpful for Convertkit and MailChimp. Two of the most popular email service providers.
STEP4 | CREATE A WELCOME EMAIL SEQUENCE
Now that your forms are visible where people can subscribe to your list, you need to create some automated emails. Here is an example of a welcome sequence:
- The first email needs to be their free incentive (Sent immediately)
- The second email needs to be a welcome letter introducing your self and what they can expect from you (Sent immediately)
- The third email could be some popular posts from your site or recommended resources (Day 2)
- The fourth email could be another freebie (Day 3)
- Then flowing into your Newsletter rotation
Act now, and I will instantly send you a Welcome Email Template!
STEP 5| Nurture Your Email List
Last but not least, you want to nurture your email list every week and keep them engaged.
I’ll admit I struggled with this one. But if you let your list go cold, and I can vouch for this, when you finally do have something to say, you will have a bunch of unsubscribers.
I know finding time to send emails is hard, especially as a new blogger when your busy creating content or learning new things but don’t forget to send something to your readers even if your just catching them up on what’s been going on in your life or what is coming up.
My recommendation after all of this would be to start with Convertkit.
Once you start spending money out every month on your blog, it helps motivate you to be productive and puts you on the fast track to having a profitable blogging business.
Now that you know how to set up your email, what are you waiting for? Get started growing your business today!
Hi! I was a stay-at-home mom turned online entrepreneur. My passion is to help other women start, grow and make money online from a blog + biz. Follow me on Facebook, Pinterest, and Twitter.