Everyone loves photos, but we’re not all photographers.
That’s why it’s great to have access to stock photos for your online business needs.
Why would this matter?
Having that perfect photo could be the difference between capturing someone’s attention or losing a potential client on the internet these days.
According to Skyword, articles with relevant images or infographics get 94% more traffic.
And with only seconds to grab someone’s attention through the internet, it’s vital for you to use eye-catching photos.
Even though they have some great images, it can get expensive fast.
In today’s post, I’m going to show you 15 ways to use stock photos to help drive traffic to your site and increase your social media presence online.
The best part? You can do it all for free.
I’ve compiled a list of over 65+ sites with free stock photos in the printable section of my library.
15 Ways to use free stock photos
1| Pinterest Pin
Having a pin with an eye-catching photo on Pinterest can help your pin go viral and drive massive amounts of traffic back to your site.
2| Newsletter Header
You could use a stock photo as a newsletter header with your logo, fonts, and brand colors. Here is one that I’ve used in my newsletters.
3| Inside the newsletter
Create freebies just for your subscribers and give them a preview of what they will be getting. Here is an opt-in I created with a collage of stock photos.
This directory is now in the printable section of the resource library.
4| About Page
Have fun adding a background, a banner or just an opt-in you created. Check out my about page here to see the opt-in I included on my about page.
5| Blog Posts
Put a featured image at the top of all your blog posts.
Adding one or more images inside of your post will help increase traffic and makes it visually appealing.
6| Facebook, Twitter, and Instagram posts
Sharing your posts on social media is a great way to drive more traffic to your site. Just make sure you’re creating images in the right size for each platform or the image will be cut off and will lead to someone scrolling past your article.
7| Banners for Social Media
Don’t forget to follow us on Instagram too!
8| Wall Banner for Your Site
You can take a stock photo and use it like a banner with your logo at the top of your blog.
9| PDF Workbooks
I created this ebook template in Canva using some of their free patterned background images, but it can be swapped out for any stock photo.
10| Opt-in’s/ Pop-up’s for Freebies
Here is an example of a Pinterest pin I designed with an opt-in for a checklist. The checklist is now in the printable section of the library.
11| Business Birthday Post for Social Media
I always forget to do this, but it’s on my radar this year.
Create a business birthday post where you give a freebie or a discount code on a product.
This template is free inside Canva, and you can switch out the picture, change up the brand colors and alter the text.
12| Seasonal Announcement
You can easily design a holiday card with free stock photos on Canva to wish your followers well for the holidays.
13| Landing Pages
Create a landing page with a beautiful backdrop with stock photos.
14| Thank You Pages
Another way to use stock photos is to create a Thank You page. It’s an excellent way for you to say “Thank You” and give them further instructions on how to receive their download.
Canva has some free templates already made to announce a new product or a sale. You can use them as they are, swap out the backgrounds with other stock photos you have or use one of their free images.
If you’re just getting started in blogging, don’t make the same mistake that I did and jump right into paid stock photos.
Utilize as many free options as you can through my stock photo directory.
But eventually, you’ll want to use paid stock photos to at least differentiate your site from the competition.
Hi! I was a stay-at-home mom turned serial entrepreneur. My goal is to help other women make money online through blogging tips, entrepreneurial start-ups or help you find ways to make money on the side while you’re building your online empire. Get access to my library of 300+ FREE RESOURCES to start and grow your blog + biz.