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Everyone loves photos, but we’re not all photographers.

That’s why it’s great to have access to stock photos for your online business needs.

Why would this matter?

Having that perfect photo could be the difference between capturing someone’s attention or losing a potential client on the internet these days.

According to Skyword, articles with relevant images or infographics get 94% more traffic.

And with only seconds to grab someone’s attention through the internet, it’s vital for you to use eye-catching photos.

When starting a blog, it’s not always a financial option to buy stock photos from companies like Deposit Photos, Creative Market or Shutter Stock.

Even though they have some great images, it can get expensive fast.

In today’s post, I’m going to show you 15 ways to use stock photos to help drive traffic to your site and increase your social media presence online.

The best part? You can do it all for free.

I’ve compiled a list of over 65+ sites with free stock photos in the printable section of my library.

15 Ways to use free stock photos

1| Pinterest Pin

Having a pin with an eye-catching photo on Pinterest can help your pin go viral and drive massive amounts of traffic back to your site.

2| Newsletter Header

You could use a stock photo as a newsletter header with your logo, fonts, and brand colors. Here is one that I’ve used in my newsletters.

Newletter banner for OwlEnlightenYou.com with mountains, clouds and an owl that says Owl Enlighten You with Cindy Conner

 

 

 

3| Inside the newsletter

Create freebies just for your subscribers and give them a preview of what they will be getting. Here is an opt-in I created with a collage of stock photos.

This directory is now in the printable section of the resource library.

A collage of photos advertising The Ultimate FREE Stock Photo Directory from OwlEnlightenYou.com

 

 

 

 

 

 

4| About Page

Have fun adding a background, a banner or just an opt-in you created. Check out my about page here to see the opt-in I included on my about page.

5| Blog Posts

Put a featured image at the top of all your blog posts.

Adding one or more images inside of your post will help increase traffic and makes it visually appealing.

Christmas gift box with title "10 Gift Ideas for the Girl Boss"

 

 

 

 

6| Facebook, Twitter, and Instagram posts

Sharing your posts on social media is a great way to drive more traffic to your site. Just make sure you’re creating images in the right size for each platform or the image will be cut off and will lead to someone scrolling past your article.

Facebook post with a top view of a feminine office desktop advertising "How to Start a Blog Tutorial " from OwlEnlightenYou.com

 

 

 

 

 

7| Banners for Social Media

Creating a banner at the top of Facebook or Twitter is another excellent way to draw attention to your brand and drive traffic to an opt-in, which will increase traffic back to your site.

Don’t forget to follow us on Instagram too!

Facebook banner with a laptop and coffee advertising OwlEnlightenYou.com Online Entrepreneur + Blogging Tips

 

 

 

 

8| Wall Banner for Your Site

You can take a stock photo and use it like a banner with your logo at the top of your blog.

9| PDF Workbooks 

I created this ebook template in Canva using some of their free patterned background images, but it can be swapped out for any stock photo.

 

 

 

 

 

 

10| Opt-in’s/ Pop-up’s for Freebies

Here is an example of a Pinterest pin I designed with an opt-in for a checklist. The checklist is now in the printable section of the library.

 

 

 

 

 

 

11| Business Birthday Post for Social Media

I always forget to do this, but it’s on my radar this year.

Create a business birthday post where you give a freebie or a discount code on a product.

This template is free inside Canva, and you can switch out the picture, change up the brand colors and alter the text.

Example picture of a birthday sale picture for websites

 

 

 

 

 

 

12| Seasonal Announcement

You can easily design a holiday card with free stock photos on Canva to wish your followers well for the holidays.

 

 

 

 

 

 

13| Landing Pages

Create a landing page with a beautiful backdrop with stock photos.

Picture of an optin showcasing The Ultimate Free 65+ Stock Photo Directory by OwlEnlightenYou.com

 

 

 

 

 

14| Thank You Pages

Another way to use stock photos is to create a Thank You page. It’s an excellent way for you to say “Thank You” and give them further instructions on how to receive their download.

Feminine desktop with caption saying thank you for signing up for the 65+ stock photo directory from OwlEnlightenYou.com

 

 

 

 

 

15| Announcements 

Canva has some free templates already made to announce a new product or a sale. You can use them as they are, swap out the backgrounds with other stock photos you have or use one of their free images.

example sale page from canva

 

 

 

 

 

Bottom line?

If you’re just getting started in blogging, don’t make the same mistake that I did and jump right into paid stock photos.

Utilize as many free options as you can through my stock photo directory.

But eventually, you’ll want to use paid stock photos to at least differentiate your site from the competition.

 

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